TAG Heuer was established in 1860 by Edouard Heuer in St-Imier, Switzerland, with the name of Uhrenmanufaktur Heuer. In 1985, after the acquisition by TAG Group, it continues to operate with the name TAG Heuer in our day. One of the biggest timepiece brands of Switzerland, TAG Heuer is well-renowned for its leadership in the field of chronograph movements in the world of timepieces due to its strong and innovative history and especially with its deep connections with the motorsports. TAG Heuer embodies an avant-garde, sensitive and brave style that has made its mark on the world history of the timepiece industry.
The iconic sports watch designed for professional drivers and sports-car enthusiasts.
Fit for every ground, the Aquaracer Professional 200 is a bold, stylish, all-terrain luxury tool watch.
The motor-racing inspired collection for men and women who dare live life at full speed.
The iconic lines of our chronographs .The traditional elegance of our finishes.
The unique, square-faced icon of TAG Heuer’s avant-garde heritage and savoir-faire.
The S-shaped design, icon of sport and elegance.
A legendary collection created in 1962, for authentic free spirits who live life as an adventure.
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