TAG Heuer

TAG Heuer was established in 1860 by Edouard Heuer in St-Imier, Switzerland, with the name of Uhrenmanufaktur Heuer. In 1985, after the acquisition by TAG Group, it continues to operate with the name TAG Heuer in our day. One of the biggest timepiece brands of Switzerland, TAG Heuer is well-renowned for its leadership in the field of chronograph movements in the world of timepieces due to its strong and innovative history and especially with its deep connections with the motorsports. TAG Heuer embodies an avant-garde, sensitive and brave style that has made its mark on the world history of the timepiece industry.